West Bengal is situated in Eastern India and shares its borders with Jharkhand, Bihar, Odisha, Sikkim, Assam and is a link to North –Eastern part of the country. The state also shares international borders with Bangladesh, Bhutan and Nepal. The Bay of Bengal is in the south of the state. It offers excellent connectivity to the rest of India in terms of Railways, Roadways, Ports and Airports. Its location advantage makes the state a traditional market for Eastern India, the North-East India, Bangladesh, Nepal and Bhutan. It is also a strategic entry point for markets in South-East Asia. The cost of operating a business is lower in Kolkata than in other metropolitan cities. West Bengal has a large potential market with about 9.03 crores population and 88,752 sq.km. Geographical Area.
Kolkata is the main commercial and financial hub of Eastern and North-Eastern India and home to the Calcutta Stock Exchange. West Bengal has the sixth largest economy in India. The state’s Gross State Domestic Product (GSDP) of US$ 158.40 billion in 2017-18. The state’s GSDP grew at a CAGR of 11.88 per cent from 2011-12 to 2017-18. Under the overall guidance and policies of the government of India, the West Bengal government welcomes foreign technology and investments as may be appropriate for the needs of the state and is mutually advantageous. West Bengal achieved the eleventh position among Indian states in rankings based on ease of doing business and reforms implementation, according to a study by the World Bank and KPMG. West Bengal has 12 growth centres for medium and large scale industries, set up by the West Bengal Industrial Development Corporation (WBIDC). Major industrial areas of West Bengal are Haldia, Kolkata, Asansol-Durgapur region and Kharagpur.